Amazon SEO in 2025

The complete guide you need to learn how to optimize your product listings — and your clients' — on Amazon, based on all the updates from the past few months

Amazon SEO in 2025
➞ What has changed
➞ How A9, Cosmo, Rufus, and new search methods work today
➞ The most impactful ranking factors
➞ SEO process: crawling & extraction, semantic indexing, initial ranking, behavior-based re-ranking, GenAI

Keyword research and optimization
➞ Keyword research on Amazon
➞ Types of keywords: transactional, long tail, contextual
➞ Product listing optimization
➞ How to optimize for Rufus

Amazon PPC and its relationship with SEO
➞ Which campaigns drive SEO the most
➞ External traffic with Amazon Attribution
➞ SEO + PPC strategies based on your product’s lifecycle stage

SEO Tools
SEO + AI: what’s coming beyond the present